Sue Ginsburg

Principal, GrowthLynx LLC

Sue helps increase revenues by applying a disciplined approach to Business Development and Marketing initiatives. The first step typically entails gaining agreement on vision, strategy, direction, and priorities, from which a Marketing Plan can be developed. Next, the strongest marketing mix is considered to efficiently and effectively reach the target audience both online and via traditional marketing tools. Next step is applying discipline to growing revenues, by creating an actionable Business Development Plan which includes metrics to track and monitor progress and success.

Sue has recently been working with a number of organizations on business development and growth initiatives, planning the inevitable transition that will come when senior leaders retire. In these instances, Sue helps strengthen marketplace presence for the firm and builds Business Development Plans to ensure the business both survives and thrives after the transition. Industry focus has been B2B, professional service providers, and technology companies.

“Plan the work and then work the Plan.” - Sue Ginsburg