Marketing Strategy/Customer Experience Mapping
The current Customer Experience represents the 'as is'. Once we've identified the gaps between Customer Expectations and the 'as is', we build a Strategic Blueprint for your Preferred Future -- where Customer Expectations and Customer Experience are aligned. Within that process, we examine all of your current marketing assets and help identify the 'low hanging fruit' where we can readily improve the Customer Experience. Once complete, we can turn the Strategic Blueprint over to you for the internal team to execute, or we can stay involved and assist with implementation. Your choice.